Nigerian super-producer Sarz has locked in September 26 as the release date for his much-anticipated album Protect Sarz at all Cost.
The announcement came alongside the unveiling of the album’s striking cover art, which shows Sarz in silhouette with his back turned and arms outstretched against a fiery red backdrop, a bold visual hinting at the introspective tone of the project.
The album promises to be one of the biggest Afrobeats crossovers yet, featuring an all-star cast of collaborators. Confirmed guests include Nigerian stars Ayra Starr, Lojay, and Asake, as well as American rappers Gunna and Big Sean, a lineup that shows Sarz’s growing influence on the global stage. His history of crafting hits for heavyweights like Wizkid, Davido, and Burna Boy has also fueled fan speculation that the “Big Three” could make surprise appearances on the project.
Recall that ahead of the announcement, Sarz had earlier teased fans with a satirical skit styled as a mock press conference. In the clip, a journalist pressed him for details about the tracklist, release date, and whether Wizkid, Burna Boy, and Davido would be featured. Just as the big question was asked, the screen cut to black, a cheeky move that confirmed the album’s title while leaving fans hungry for answers.
With its star-studded lineup, clever rollout, and striking visuals, Protect Sarz at all Cost is shaping up to be not just a career-defining moment for Sarz, but also a landmark project for Afrobeats as it continues its global ascent.
